Our Approach: 100% Commitment, Zero Compromise

1. Understanding the Key Metrics and Previous Performance

Before we dive in, we go deep into your data. We understand your KPIs, along with previous campaign performance, to understand what’s working and what’s not. These insights lays the foundation for everything we do moving forward, so we know exactly where to focus our efforts for maximum results.

2. Building Out Testing Structures Across Google, Meta, and TikTok

We then build tailored structures for testing across Google, Meta, and TikTok. We don’t believe in guesswork. Instead, we run calculated tests to pinpoint the right audiences, ad formats, landing pages, ad copy, bid types, creative, and any other optimization we can make. Every decision we make is backed by data, and our testing framework ensures we’re always driving better results.

3. Expanding Into New Paid Digital Opportunities

We’re constantly on the lookout for new areas to expand your digital presence. From scaling existing campaigns or discovering untapped opportunities on other platforms, we’ll find the right channels to grow your brand. Paid digital is our expertise, but we will work with your website and creative to ensure both are fully optimized.

Comprehensive. Data-Driven. Results-Oriented.

At Misfit Marketing, it’s all or nothing. We dive deep into your data, optimize everything, and constantly seek new ways to scale your digital ads—backed by insights, not guesses.