Take your DTC brand from $10M a year to $250M.

Founder-led media buying and creative, run on Wall Street-trained analytics.

Talk With UsWhy we cap at nine
Who qualifies
DTC ecommerce, $250K–$1M a month on paid
What we run
Meta, Google, TikTok+ ads. One budget.
How we operate
Nine clients, hard cap15 days’ notice, no lock-in
Spend Managed · Lifetime$150M+
Avg Year-One Revenue Growth329%
Meta Revenue Lift · Boka+606%
Where the $150M+ went
FabFitFun
American Hat Makers
System Pavers
Dermala
UnHide
Talli
Boka
Who this is for

Work with us if your ops can handle a 4x year.

You’re a DTC brand obsessed with cutting CAC and 4x-ing revenue. Your culture is data-first, and you want founder-level strategy, not a junior manager running your account from a template.

A fit: Ops that can absorb 4x volume
Not yet: Fulfillment already at its ceiling
A fit: Data-first culture, one decision-maker
Not yet: Committee approval on every creative
A fit: Wants founder-level strategy
Not yet: Wants an extra pair of hands in the account
A fit: Comfortable without a long-term contract
Not yet: Needs a 12-month contract to feel safe
How we work

We grow ecom brands. We stop at nine.

Not because we can’t sell the tenth seat, but because the work breaks when we do. This is what the nine get for it.

We buy media like traders.

Every campaign is a position. We size it, watch it, and close it when the thesis breaks. Same discipline as a trading desk, pointed at your ad account.

New creative in the account every week.

Most of it dies. What lives gets the budget before the win decays. The losers still earn their keep, because they tell us what the next batch should not be.

ROAS is not profit.

We optimize to contribution margin: what’s left after COGS, shipping, fees, and the ad spend itself. Some of our best months look worse in Ads Manager.

The plan comes from your P&L.

You get a base case and the one we’d be embarrassed by, both built off your margins and repeat rate.

What Meta teaches us on Monday runs on Google by Friday.

One budget, one operator, one set of lessons.

Ask every platform who made the sale.

They all say they did. We keep our own ledger, weighted to your mix. Ads Manager gets a vote, not the last word.

Client results

What operators say.

“Calling him a media buyer doesn’t do him justice. He’s a strategic asset to any team… your Swiss Army knife for tackling complex challenges and driving results.”
Leo Livshets
SVP Marketing, FabFitFun
“The team acts as internal partners and has the same level of ownership as members that are truly on our payroll. They ask great questions, have incredible attention to detail, and take pride in their output toward our company goals. In our time partnered with Misfit, we have scaled our digital advertising spend significantly with greatly improved returns and this has become a leading part of our marketing strategy.”
JP Carter
SVP Marketing, System Pavers
“Their team helped us scale our ads in a way that felt both strategic and effortless, driving real growth without wasting spend.”
Alex Alim
Co-Founder, Dermala
“Their team is knowledgeable, proactive and highly data-driven, consistently bringing thoughtful insights, clear reporting, and strategic recommendations that genuinely help drive performance. They combine strong strategic thinking with detailed analytics and insights, which has given us a lot of confidence in the direction of our campaigns.”
Isabella Ryan
Head of Marketing, Girls With Gems
“The passion and commitment to their partners is unmatched. The level of understanding our brand and patience they have helping our team has been incredible.”
Garth Watrous
CEO, American Hat Makers
“Our Meta sales grew by 606%, ROAS improved by 59%, and our website customer acquisition tripled. I’m usually hesitant to entrust external partners with our advertising channels, but my experience with Misfit completely changed my perspective. Not only did they deliver top-tier performance, but their communication and collaboration made the partnership genuinely enjoyable.”
Adrien Darracq
Senior Marketing Director, Boka
Our model

Misfit, and what you’ve had before.

What changes when an agency stops selling at nine clients.

  • Scaling model
    9-client cap. Growth over volume.
    An agency that never stopped taking clients.
  • Strategy
    Founder-led, start to scale.
    The senior pitch, then junior execution.
  • Operator
    Single strategist. $150M+ proven.
    A rotating manager on your spend.
  • Team structure
    Unified media + creative.
    Media and creative pointing at each other.
  • Playbook
    Tailored to your brand.
    The deck you’ve seen before, renamed.
  • Incentives
    Growth & profit KPIs.
    Paid the same whether you grow or not.
  • Bar for success
    300%+ Y1 revenue lift.
    22% growth, presented as a good year.
Process

How an engagement starts.

A 30-minute call, a plan built from your data, then we’re in your accounts. About two weeks end to end.

01
30 MIN

Strategy Call

Take 30 minutes to discuss your goals and challenges. We analyze your current ad performance and flag immediate opportunities.

02
1 WEEK

Custom Growth Plan

We dive into your data and build a realistic scaling strategy, showing exactly what we’d change, down to which campaigns get restructured first.

03
DAY 1

Partner With Us

Review the plan, ask questions, decide. Then we start implementing improvements on day one. No slow ramp, no ops overhead on your side.

The roster
Nine clients at a time. When we’re full, we say no.
Apply
FAQ

What founders ask before they apply.

01What clients see the best results?
We specialize in DTC eCommerce brands spending $250K+ monthly on ads who are ready to scale. Across $150M+ in managed spend we’ve seen most of the ways an account leaks money, and we fix those first.
02How soon can I expect to see results?
Many clients see improvements in the first few weeks. We immediately identify and fix costly optimization issues, then continue building on that momentum. That’s why we confidently offer a 15-day exit clause. If we’re not driving results, you can walk away.
03Do you require long-term contracts?
Nope! We operate on a simple 15-day notice period. We believe our performance should speak for itself. If we’re not helping you keep more profit every month, you shouldn’t be locked in.
04How do you measure success?
Through real business growth and profit. While we track all key metrics, we focus on driving overall business growth, not just vanity metrics. If your board of directors isn’t happy, we won’t be either.
05What platforms do you work with?
We manage campaigns across Meta, Google, TikTok, and other emerging platforms. More importantly, we ensure these platforms work together cohesively to maximize your overall return on ad spend.
06How do we get started?
Hop on a growth strategy call and we can take it from there.
Still have questions? Talk with us or email curtis@misfitmarketing.co.
Contact

Start with the strategy call.

Application

Apply to work with us.